Privacy Policy

1. Information We Collect

Account Information: Email address, username, date of birth, gender, orientation, and location.

Profile Information: Bio, photos, kink preferences, role, and services offered.

Usage Data: Swipe history, messages sent/received (encrypted), marketplace transactions, and session activity.

Payment Information: Processed securely by our payment processor (CCBill). We do not store credit card numbers.

Device Information: IP address, browser type, operating system, and device identifiers for security purposes.

2. How We Use Your Information

To provide and improve the Platform
To match you with compatible users based on preferences and kinks
To process marketplace transactions and service bookings
To verify your identity and age
To send notifications about matches, messages, and account activity
To detect and prevent fraud, abuse, and violations
To comply with legal obligations

3. Information We Do NOT Share

We never sell your personal data to third parties. We do not share your kink preferences, messages, or browsing activity with advertisers. Your real name and email are never shown to other users unless you choose to share them.

4. Message Encryption

All private messages are encrypted using end-to-end encryption. This means that only you and the person you're messaging can read the content. Primal staff cannot access your messages.

5. Data Retention

We retain your data for as long as your account is active. When you delete your account, we permanently delete your profile, messages, and personal data within 30 days. Some anonymized data may be retained for analytics purposes.

6. Your Rights (CCPA & GDPR)

Right to Know: Request a copy of your personal data
Right to Delete: Request deletion of your personal data
Right to Correct: Update inaccurate personal information
Right to Opt Out: Opt out of data sale (we don't sell data)
Right to Portability: Export your data in a machine-readable format

To exercise these rights, email privacy@primal.app with your request.

7. Cookies

We use essential cookies to keep you logged in and functional cookies to remember your preferences. We do not use third-party advertising cookies. You can manage cookie preferences in your browser settings.

8. Law Enforcement

We may disclose information to law enforcement when required by law, court order, or subpoena, or when we believe disclosure is necessary to protect user safety, prevent fraud, or comply with FOSTA-SESTA requirements.

9. Security

We use industry-standard security measures including TLS encryption, secure data centers, regular security audits, and access controls. While no system is 100% secure, we take every reasonable measure to protect your data.

10. Contact

For privacy-related inquiries:

Primal Digital LLC
Dallas, TX
privacy@primal.app